BRAND DEVELOPMENT

BRAND DEVELOPMENT

Standard Logo Design

Our standard logo design package offers businesses on a tight budget to modernize their existing company logo and have reliable working files for multiple uses.
$ 399
90
One-Time Fee
  • Initial Brand Consultation
  • 3 Logo Concepts
  • Up to 5 Revisions of Selected Concept
  • Includes Suite Files (SVG, PDF, JPG, PNG)
  • Free Online Support
  • 5-7 Business Day Turnaround Time
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Complete Brand Development

A comprehensive branding package that allows businesses to develop a new look or modernize their existing logos and the look and feel of their image.
$ 1149
90
One-Time Fee
  • Initial and Follow-up Brand Consultations
  • Up to 8 Logo Concepts
  • Option to Facelift Existing Logo and Logo Sharpening Options Available
  • Includes Brand Guidelines with Fonts, Acceptable Uses, and Colour Codes
  • Include Suite Files (SVG, PDF, PNG, JPG and root files)
  • 7-10 Business Day Turnaround Time
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The logo is the flagship image of any brand. Logos communicate vital information about your mission, your business, and the types of services you offer. A creative logo represents the visual expression and unique identity of a company’s brand; it enhances your marketability to current and future customers.

Having a distinct and memorable logo will allow your customers to draw elements of your business from a single image. The power of a logo lies in its visual nature: it has to be immediate and recognizable, gauge your target audience, symbolize forward thinking, and emphasize the values of your company.

We understand the process of creating a successful logo: from the design brief, research, and brainstorming phases to conceptualization, draft production, evaluation, and delivery. Start with investing in a reputable design agency – we take your vision and turn a brilliant idea into a graphical masterpiece.

Specialties:

  • We can develop your branding strategy, incorporating visual brand identity slogan, logo, and tagline
  • Our team can establish your brand guidelines to make sure they are in cohesion with your company vision and values
  • Proficiency in certain key areas such as brand application, positioning, and marketing support

Brand awareness involves various channels of promotion: word of mouth publicity, social media-like blogs, sponsorships, launching events, advertising, and more. To create brand awareness, it is important to create a reliable brand image, slogan, and tagline.

Our experiences have proven that a brand message should be communicated with consistency in conjunction with the brand identity. Strong brand awareness leads to high market share and sales. Brand awareness can be regarded as a means through which customers become familiar and build recognition with a brand.

Fortunately, you don’t have to spend millions of dollars to boost exposure for your brand. Thanks to the internet and a host of other modern guerilla marketing methods, we have many low cost yet effective marketing methods to maximize your brand exposure.

Specialties:

  • We help you achieve and build a better brand experience for your customers
  • Improve prospective customer engagement levels by helping prospective customers become loyal brand followers
  • Establishing brand awareness through a variety of mediums to position and help your business stand out from the crowd

Identifying a narrow demographic as your target audience is the first step in any new branding or marketing campaign. Defining a target market allows you to focus your money and attention on the people most likely to provide a return-on-investment. It’s the smartest, leanest, most cost-effective way to market successfully. Members of a target audience share certain goals, desires, values, and ideas, making it possible to speak compellingly to all of them at the same time.

Knowing exactly whose opinion matters most to the continuing and growing success of your brand is another major advantage. This gives you a useful perspective when making creative decisions and allows you to gather constructive feedback that helps you truly improve your products and services. Once we’ve focused on a target audience, it’s time to figure out how to most effectively capture their attention and assure them that you’re the best supplier.

Specialties:

  • We successfully define your target audience – know who they are, what they are seeking, and why they are seeking it
  • Gaining insight into your customer base and choosing the right channels by which to reach them, whilst still staying true to the values of your business
  • Taking a selected demographic and focusing on what motivates them, allowing us to develop visual communications that will connect them to your brand

Once you’ve analyzed your customer base, competitors, and your own company, you should have enough information to craft a value proposition for your company. In considering this, you should not fall into describing what the organization does. The idea of a value proposition is certainly not new, but many businesses still fail to understand exactly what it is. It is NOT a list of features and benefits or marketing jargon – it is an idea that describes what your company offers in terms of tangible business results defined from your customers’ perspective.

An effective value proposition plays a key strategic role in developing a company’s competitive positioning and brand strategy. After you determine your value proposition, all of your marketing must be cohesive. If communicated well, there is a clear agreement or understanding of the business exchange that will take place between your customers and your company.

Specialties:

  • Uncovering the true essence of your offerings and expressing their value in a unique and compelling way
  • Developing your value proposition and brand architecture to position your company and create awareness of your products and services
  • Designing a targeted plan to help you promote your value proposition and build an emotional connection with your customers and audience

Releasing a product or new concept to the public through an event-based promotion requires skillful planning; the creative team and ideal space and environment have it all seamlessly rolled out. We want your potential customers to forge an emotional connection with your event, product, and brand. Our years of experience, comprehensive event management resources, and production and design team will work flawlessly in collaboration with your objectives.

These launches are designed to achieve the specific purpose of creating publicity and awareness for a particular brand or product. No matter the release season or event, we can tailor an experience your guests and customers will never forget. We carefully build around the brand and product, strategically planning on how to showcase the idea, build sales momentum, and generate the right buzz. Product launches place the information about your brand and product in the hands of the right people, giving you the kick-start you need to be successful!

Specialties:

  • We Identify opportunities to demo the product(s) at industry meet-ups, events, and conferences, putting them directly in front of your target audience
  • We engage brand advocates, training them to handle media interviews and giving them the opportunity to tell your story
  • Our initiatives, designed as part of an integrated campaign, increase customer brand awareness, generate valuable press exposure, build customer loyalty, and drive sales and traffic