THE CLIENT

Spark Financial Group is a dynamic and full service financial institution leading the Canadian market with an outspoken brand and unique approach. The company specializes in residential, commercial and private lending, investing, specialized consulting and financial education.

Spark has acquired hundreds of clients since its inception which includes some of Canada’s top real estate brokerages. With access to leading lenders and a wide variety of investment solutions it makes Spark Financial Group a centralized hub for building a better financial future for its clients.

THE VISION

Alongside the founders of Spark Financial, their marketing team, and the outside partners in our syndicate of members to support the group of companies, our vision is to continue to scale the brand to a 1 Billion Dollar company evaluation. This goal isn’t easy for any company let alone an accelerated start up from a Toronto suburb. However, to attain this, the vision starts with effective marketing planning, a group of dedicated individuals both internally and externally, and a ruthless approach to being heard that drives sales and ROI through numerous avenues.

THE WORK

Our work for Spark Financial Group takes courses in more than one direction. It starts with ongoing in-depth briefing and consultations to design and deliver marketing assets of all kinds with technology and systems that support the use of these assets. We continue to support Spark with innovative and unique ways to present the brand with both physical and digital growth. Our contributions include the tools that influence traffic and support the team through social media campaigns, daily video content and partner and robust client engagement through direct and online marketing.

Works Completed Include:

Marketing and Business Development Consulting | Subsidiary Company Branding | Full Website Design | Web Infrastructure Design | Campaign Landing Page Development/UX Design w/ Metrics/API to Google Tag | IT Management | A Full Suite of Graphic Design & Print of Stationery and Marketing Materials | Marketing Consultations for Direct/Online/Social/Sales Outreach and Ads Design | Custom Packaging, Product Design, Merchandise Design | Display Systems Design and Print & More.

BRAND IMPLEMENTATION

WEB DEVELOPMENT

CONTENT CREATION