THE CLIENT

The North American Indigenous Games (NAIG) is a prestigious and inclusive multi-sport event that brings together Indigenous youth from Canada and the United States. With a focus on celebrating Indigenous culture and athletic excellence, the Games feature 14 sport competitions alongside a vibrant cultural program, showcasing the rich traditions of local and North American Indigenous cultural groups and entertainers. Established in 1990 in Edmonton, Alberta, the NAIG has since been held on several occasions in various locations across Canada and the United States. The NAIG serves as a powerful platform for Indigenous youth to showcase their talents, celebrate their heritage, and foster connections within their communities and beyond.

The Toronto 2017 North American Indigenous Games (NAIG) was poised to make history as the largest gathering of Indigenous Peoples in North America, encompassing both sporting excellence and cultural festivities with an impressive lineup of more than 5,000 participants, 2,000 dedicated volunteers, and a multitude of enthusiastic spectators in world-class venues spread across the Greater Toronto and Hamilton area.

BRAND IMPLEMENTATION