THE CLIENT

Passion Fruit Beachwear is a socially and environmentally conscious company. As a company owned and operated exclusively by women, they prioritize the significance of environmental and social causes within the realm of business.

Their objective is to approach the realm of fashion in an ethical and transparent manner, taking into consideration both the welfare of people and the planet. To realize this vision, each style is meticulously designed by their local team in Toronto and ethically handcrafted one by one by their skilled artisans in Brazil, ensuring that every piece is imbued with uniqueness. All of their products are created in small, sweatshop-free batches, maintaining our commitment to responsible production.

Passion Fruit Beachwear is the culmination of their founders’ deep passion for the ocean, nature, and the dedicated craftsmanship of numerous Brazilian artisans.

THE VISION

Unlike most clothing companies in the industry, Passion Fruit Beachwear is a unique ecommerce start up brand that approached us with a different dynamic and goal than most. The founders are 2 ladies who really care about what their brand stands for, the products they offer and how they are manufactured. They concerned themselves about their message and the audience they sell to, which was hyper focused on showcasing beauty in all women .They were different because they wanted to build a high quality swimwear brand that is socially conscious, rooted in culture and has a true relationship to their audience.

When we took on this project, our expectations were to go against the grain, and combine the simple things like beauty, nature, personality and enthusiasm with a brand that can be known to women as a household name for Bikinis.

THE WORK

We executed this project with a vision to be a disruptor in the market, bringing cool branding, a highly functional ecommerce approach and a unique and tasteful representation of the work they produce. We performed multiple business start up consultations, brand direction consultations as well as performing ongoing marketing implementation briefings with the client. Our goals were met in the first quarter, by producing the first stages of the businesses identity and using ideas on how to create and build this company successfully through innovative online and direct approaches.

Works Completed Include:

Business Development Consulting | Brand Development & Full Identity Design | E Commerce Consulting and Web Development/UX Design | Graphic Design | Printing Garments, Promotional Items, Packaging, Stationery and Marketing Materials | Photography and Videography Work | Direct/Online Marketing Consultations/Execution

BRAND DEVELOPMENT

BRAND IMPLEMENTATION

WEB DEVELOPMENT

LIVE WEBSITE

CONTENT CREATION